Est. 2017 New York 源泉之地成立于2017·美国纽约

WHERE GLOBAL BRANDS 让全球品牌 MEET SPORTS POWER. 遇见体育力量。

We believe sports marketing is the ultimate path for brands to enter global markets, achieving premium positioning and mainstream recognition — bar none. “我们相信体育营销是品牌进入国际市场,跻身高端化和主流化的最佳路径,没有之一”

Michael Yuan

袁方

Founder & CEO

Core Identity核心身份

WHO WE
ARE

源泉体育
是谁

  • Team Fountainhead is the strategic bridge that moves brands into the global arena through the power of sports. With over a decade at the heart of the American and European sports industries. 源泉体育通过体育营销,帮助中国品牌链接全球市场。帮助体育机构、运动员链接品牌合作伙伴。我们拥有十余年欧美体育产业经验。
  • We master the game of top-tier sports IPs — from the global pitches of soccer and basketball to American football and world-class cycling. 专注运作篮球、足球、美式橄榄球、自行车等顶级体育IP。已成功为30余家出海企业落地上百个体育营销项目。
Learn More了解更多 Our Team我们的团队
"Team Fountainhead has been the driving force at CES for 4 years." “源泉体育已连续四年在 CES 现场助力头部品牌打造体育营销事件。”
Global Network全球网络

OUR TEAM

我们的团队

HQ in Beijing, with executive teams in NYC and Los Angeles. Core members from ESPN, NBA, and NBPA.

总部位于北京,并在纽约、洛杉矶保留海外执行团队。核心团队来自ESPN、NBA、NBA球员工会等国际顶级体育组织。

Leadership核心管理层

Michael Yuan 袁方

Founder & CEO | Former ESPN Senior Executive

创始人 & CEO | 前ESPN高级管理层

15+ years of cross-border experience. A visionary bridge-builder between Eastern brands and Western sports ecosystems.

拥有15年跨国经验。依托对全球体育资源的深厚链接与海外团队网络,为客户提供精准、高效的落地服务。

READ FULL BIO →点击查看完整履历 →
Our Expertise我们的服务

WHAT WE DELIVER

服务与价值

01

Consulting &
Solution

咨询与
资源匹配

In-depth brand analysis, matching top-tier sports IP, athletes, and media into actionable plans.

提供体育战略咨询,精准匹配及签约国际顶级体育IP、运动员与媒体资源。

02

Creative &
Execution

创意与
全球执行

From creative conception and overseas production to large-scale event execution.

提供从营销策划、海外内容制作、传播到活动执行的一站式服务。

03

Promotion &
Digital

传播与
数字投放

Leveraging Amazon and Google for tailored digital activations and premium arena/city billboards.

通过 Amazon、Google 深度合作,定制数字投放方案,提升品牌全球声量。

Sports IP Support体育机构支持

Asian Market
Strategic Partner

亚洲市场
战略合作伙伴

Efficiently connecting international leagues and athletes with the Asian market through tailored social media and commercial partnerships.

专注于帮助国际体育联盟、俱乐部及运动员高效链接全球市场,通过社交媒体运营与商业合作最大化商业潜力。

Fan Growth粉丝增长
Rights Fulfillment权益落地
Execution合作案例

CASE STUDIES

商业实战案例

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Cases
Event
Portfolio服务品牌

BRANDS WE SERVE

客户名单

Clients
Alliances战略联盟

INDUSTRY PARTNERS

行业合作伙伴

Google Eco System
Google 营销生态

Honorary Member荣誉会员

Amazon Prime Video
Amazon 体育资产

Strategic Partner战略合作伙伴

马蹄社
MatiShe Community
马蹄社精英社区

Co-research Partner独家共研伙伴

Investment投资布局

INVESTED COMPANIES

我们投资的公司

Company One
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Company Two
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Company Three
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